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Drinking trends in the Theravada Buddhist world

This is the third installment on Alcohol and the Theravada Buddhist World.

I decided to take a closer look against the ring of countries that constitute the Theravada Buddhist world, in the context of alcohol consumption. Theravada Buddhism takes a relatively hard stance on drinking alcohol (or any mind-altering substances, for that matter) so it was quite interesting to see great variation in consumption patterns among these countries. At one end of the spectrum was Laos, whose citizens, both male and female, embrace alcohol. At the other end of the spectrum was Burma, the least likely to drink of the bunch.

Modern day consumption: trends and risks

Below is a visualization of the data I obtained through the World Health Organization’s Global Information System on Alcohol and Health (GISAH). Most of the data is from 2010. WHO also produces an annual Global Alcohol Report (2014), available in PDF. Urbanization rate is from World Bank data (2013), while income data comes from the International Monetary Fund’s World Economic Outlook Database. But of course, data limitations meant that I wasn’t able to see consumption by ethnic group or religious affiliation.

Alcohol consumers

As a percentage of folks who had consumed alcohol in the past 12 months, Laos leads the pack, with nearly half of individuals having drunken alcohol in the past 12 months. Across the board, women were less likely than men to have drunk alcohol over that period.

Rank:

  1. Laos 47.9%
  2. Cambodia 38.4%
  3. Thailand 29.7%
  4. Sri Lanka 18.3%
  5. Burma 7.9%

Consumption volume

In terms of annual per capita alcohol consumption, Laos, once again, leads the pack. It’s an important observation to make, that in both Thailand and Laos (both are predominantly Tai-speaking cultures), male alcohol consumption is remarkably high, averaging about 13 L (13.4 gal) per annum. By comparison, the worldwide average is 6.2 L (1.6 gal).

Rank:

  1. Laos 7.3 L
  2. Thailand  7.1 L
  3. Cambodia 5.5 L
  4. Sri Lanka 3.7 L
  5. Burma 0.7 L

Among drinkers, the annual per capita average consumption among Theravada Buddhist countries ranged from 8.86 L (Burma) to 23.83 L (Thailand). For some context, 1 L is equal to about 2.8 bottles of beer (standard US size).

Rank:

  1. Thailand 23.83 L
  2. Sri Lanka 20.09 L
  3. Laos 15.17 L
  4. Cambodia 14.23 L
  5. Burma 8.86 L

Favored drinks

In terms of alcoholic beverage preferences, there was considerable variation. Burma is the only country where beer was the favored beverage of choice, outstripping other types by a margin of 4:1. Almost 80% of the alcohol drunk in the country was beer. Beer stations, even in formerly “dry” remote towns, are now ubiquitous throughout Burma. Perhaps this is just the natural consequence resulting from the onslaught of zealous beer marketing in the 1990s, led by Myanmar Beer, a brand produced by the military-run Union of Myanmar Economic Holdings. My guess is that the 11.8% for spirits is mostly palm toddy, the traditional fermented drink of central Burma.

Sri Lanka, Thailand and Cambodia seem fond of spirits. In Thailand, the indigenous spirit of choice is Mekhong, a rum-like spirit made mostly from sugar cane and molasses. In Sri Lanka, it’s coconut arrack, a distilled spirit similar to toddy or palm wine. In Cambodia, it’s rice or toddy wine. Laotians seem to prefer other alcoholic concoctions. most likely Lao-Lao, a traditional alcohol made with fermented glutinous rice, a Laotian staple.

Public health issues

The prevalence of heavy episodic drinking in the past month was highest in Laos, where 14.6% of the population reported drinking heavily within the past 30 days. Among drinkers, that figure rose to almost 1 in 3. Burma was the lowest, with 0.1% of the population reported heavy drinking in the past month. The other countries were in parity.

Rank:

  1. Laos 14.6%
  2. Cambodia 1.4%
  3. Thailand 1.1%
  4. Sri Lanka 0.4%
  5. Burma 0.1%

All of which begs the question, how much of an impact does this have on the number of drunk driving incidents, motor-related accidents and deaths, murders and the even the prevalence of domestic abuse and addiction disorders like alcoholism.

Factors and influences

Urbanization

First, I looked at the urbanization rate of these Theravada Buddhist countries. In Laos, Thailand and Burma, about 1 in 3 live in cities. Across the board, urbanization is pretty modest throughout the Theravada Buddhist world.

Rank:

  1. Laos 35%
  2. Thailand 34%
  3. Burma 33%
  4. Cambodia 20%
  5. Sri Lanka 15%

Consumable income

Second was consumable income. I couldn’t find a more reliable standard measure of income across these countries, so I’ve used GDP per capita.

Thailand had the highest GDP per capita, over 5 times the amount of Burma’s, the poorest of the group. (Keep in mind that Burma’s recent census counted 9 million fewer people than previously estimated, so Burma’s estimated GDP per capita has risen by 17%, overtaking Laos.)

Rank (2012):

  1. Thailand $5390.41
  2. Sri Lanka $2875.80
  3. Laos $1379.67
  4. Laos $925.52
  5. Burma $875.90

Considering that Burma and Laos are nearly neck and neck, calling consumable income a major influence would be a stretch.

Legal restrictions

Finally, I looked at the government policy, that is, regulation of alcohol sales and whether there’s a minimum age. For the purposes of defining legal minimum ages, WHO (World Health Organization, 2004, Global Status Report on Alcohol Policy, p. 15) defines off-premise and on-premise sales as follows:

  • On-premise retail sale – refers to the sale of beverage alcohol for consumption at the site of the sale, generally in pubs, bars, cafes, or restaurants.
  • Off-premise retail sale – refers to the sale of beverage alcohol for consumption elsewhere (not on the site of sale). Off-premise sales take place, for example, in state monopoly stores, wine shops, supermarkets, and petrol stations or kiosks, depending on local regulations.

Cambodia, a middling country in terms of alcohol consumption, has no minimum legal drinking age whatsoever. Laos doesn’t regulate on-premise sales, but institutes a minimum legal drinking age of 18 for off-premise purchases.

For Burma, the minimum age is 18 (a colonial holdover, section 21(6) of the 1928 Excise Rules), Thailand 20 (20 is the age of adulthood in traditional Buddhist law), Sri Lanka 21. Earlier this year, there was talk in the Burmese national parliament of setting minimum drinking ages, which was rejected.

Impact from other influences?

The following is a list of influences that may presumably play a role in the acceptance and even embrace of alcohol as part of daily life and consumption. If you have more to add, please leave a comment below.

  1. Tourism – impact of Western tourism and Western drinking habits, especially in Thailand, Southeast Asia’s most visited tourist destination.
  2. Colonialism – throughout the Theravada Buddhist world, European colonialism has left its indelible mark, be it the British in Sri Lanka and Burma or the French in Cambodia and Laos.
  3. Popularity of Korean dramas – Korean dramas are popular throughout Southeast Asia (second to soccer/football), a reflection of Hallyu’s success in tapping these emerging markets. Actors are commonly depicted consuming soju and beer in Korean shows, especially dramas, a reflection of Korea’s strong drinking culture.
  4. Family life – Parental and family influences often influence children’s’ consumption, so it wouldn’t be unreasonable to see drinking patterns carried down several generations.
  5. Genetics – Asians are predisposed to Asian Flush Syndrome, caused by a genetic inability to metabolize alcohol. Perhaps it’s not so much a consumer choice, but rather an inherent ability or inability to consume alcohol.
  6. Health awareness – Maybe there’s just not enough health education for people to make informed choices about drinking.

3 thoughts on “Drinking trends in the Theravada Buddhist world

    • Wagaung says:

      Alcohol damages and destroys lives not least family lives. Men drinking is bad enough in a society like Burma that boasts no national tipple.

      Some men are too lazy to get the stuff themselves so they send the wife or even an underage daughter to the boozer.

      Some people including the younger generation of wimmin might think drinking the lads under the table is cool. The ladette culture is most certainly unwelcome except by those who will make big profits from alcohol sales by nurturing a most un-Burmese drink culture that will seek to expand the market in this manner, and by the victims of cultural conditioning in this respect already seen in increasing contact with both Westerners and Easterners with their own traditional drinking cultures that many men and women nowadays think is fashionable, modern, cool….

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